“What-if” Planning Blog

What Early End-of-Life Planning Looks Like in Real Life.
When Kim Murray and her husband filled out their end-of-life plan before a quick trip to New York, it felt like a “just in case” precaution. Years later, after a devastating diagnosis, that early planning became her lifeline. In this honest interview, Kim shares how advance directives, life insurance, and one emotional conversation with their kids shaped her journey through grief—and why planning ahead truly matters.

Learning from Those Who’ve Been There: How Real Stories Can Help You Prepare
When it comes to preparing for the unexpected, learning from those who’ve been there can make all the difference. That’s why we’re launching a new YouTube series featuring real conversations with widows, widowers, and experts about the impact of preparation—or the lack of it—on grief, finances, and moving forward. Our first interview with Lori LoCicero, co-founder of The Death Deck, dives into her personal journey through loss and the lessons she wishes more families knew. Watch now and start the conversation before ‘what-if’ becomes ‘oh, crap!’

Mental, Emotional, & Spiritual Preparation for Your People
This week our tip focuses on what may be the hardest element of end-of-life planning, the mental/emotional/spiritual preparation of your people.